CBS Marketing Chief George Schweitzer Looks Back on His 48-Year Run at Network as He Prepares to Step Down — Variety

George Schweitzer remembers the time he had to break the news to CBS founder William S. Paley that the Tiffany Network had struck a promotional deal … with the not-so-Tiffany department store chain Kmart. 26 more words

via CBS Marketing Chief George Schweitzer Looks Back on His 48-Year Run at Network as He Prepares to Step Down — Variety

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