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• I have never wanted to be famous, as such – fame is a by-product. Me, myself, personally, I like to keep myself private. I have never said I am a paragon of virtue, a model of morality. I simply do what I do. One could argue that there are those who make their career out of being famous and those people do enter into a Faustian pact, where they use the press to raise their profile. They exploit the press for their own ends. They are in the fame game.
• I don’t talk about my personal life. I don’t go in Hello! magazine to get a free kitchen because I show them my kitchen. I like to be creative, but I’m not interested in being recognized.
• People have made the observation, which is entirely valid, that Steve Coogan’s becoming more like Alan Partridge. It’s not actually true. Alan Partridge is becoming more and more like me.
• When my life has been the subject of tabloid intrusion, what I have never done is get engaged in justifying myself. Celebrities who go round apologizing are pitiful, and don’t do themselves any favors.