ViacomCBS Faces Tricky Path to Super Bowl — Variety

In the early moments of the annual game to lure advertisers to the Super Bowl, ViacomCBS is first and long. Signing 60 to 70 automakers, snack manufacturers and tech marketers to sponsor the biggest TV event of the year is never an easy task. 13 more words

via ViacomCBS Faces Tricky Path to Super Bowl — Variety

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