Interview with Aviel Silook, Founder & Creative Director (BERLIN MUSIC VIDEO AWARDS)

Berlin Music Video Awards
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Matthew Toffolo: What is your Film Festival succeeding at doing for filmmakers?

Aviel Silook: Our event is not a film festival, we really try to step out of this definition. The next teaser will explain:

Our event is the biggest music video networking event in Europe, we already know about many nominees and winners who visited and found great job opportunities. Besides, some of the winners who traveled between Music Video’s events grasped that it is very unique, personal and fun compares to others.

We believe that getting selected by us means something special.. different than other events that their winners are always high budget productions. 2 of our final winners were winning with their first ever music video and since then they were invited to make many more videos. I believe that the fact that we nominate music videos in all languages is really appreciated as well.

We managed to get over 700 mentionings in a bit more than 3 years and we always ask to include videos from our nominees

Matthew: What would you expect to experience if you attend the festival this year (2016)?

Aviel: I am originally a nightlife events producer and my main goal is that the guests of the event will have fun! so besides the great video selection we pay a close attention to other elements like good food, after parties, live shows, fun guests and a lot of press presence.

Matthew: What are the qualifications for the selected films?

Aviel: Originality and good execution

Matthew: Do you think that some films really don’t get a fair shake from film festivals? And if so, why?

Aviel: I think that many film festivals care about big names.. that’s a pity really.

We do our best not to discriminate unknown artists and also on the other side to give a fair chance to filmmakers who did a video for famous musicians. In Berlin we have a lot of social pressure not to let those in but we always remember that behind the music video could be a young filmmaker that had his first chance to make a video for a big musician. So if the video is good we won’t exclude him but at the same time we rejected many big names before.. the fame plays no role for us. If you take a look at our previous selections.. we have Bob Dylan, Katy Perry, Cold Play and other big artists who were nominated but in the end most of them lost. Popularity plays no role for us.

Matthew: What motivates you and your team to do this festival?

Aviel: To do something unique

Matthew: How has the festival changed since its inception?

Aviel: We really grew fast.

In the first year we had 1000 guests and this year we expect 8000 (4th edition). We have better prizes and a bigger press exposure for the winners. The venues are bigger and we work with more professionals.

Matthew: Where do you see the festival by 2020?

Aviel: The real question for us is where do we see our nominees in 2020. We really hope that what we do will push them to go far, we want them all to get good job offers and keep making music videos.

Matthew: What film have you seen the most times in your life?

Aviel: I will refer this quetsion to music videos.

I think that the music videos that i watched really many times are the ones that we are getting as submissions and specifically the winners. I view them over and over again before they get nominated and then maybe 50 more times afterwards (and try to compare them to the others, which is very difficult) just to make sure that we don’t do any mistakes with the selection.

Matthew: In one sentence, what makes a great film?

Aviel: A great music video is a music video where the crew went with it all the way without a safe play (but that’s just my personal opinion).

Matthew: How is the film scene in your city?

Aviel: The independent scene in Berlin is pretty good but not really many big productions, especially not around music videos.

Originally our festival was supposed to be a local festival and our goal was to develop the local scene but in the end we received so many international good videos and changed our mind very quick.


Interviewer Matthew Toffolo is currently the CEO of the WILDsound FEEDBACK Film & Writing Festival. The festival that showcases 10-20 screenplay and story readings performed by professional actors every month. And the FEEDBACK Monthly Fesival held in downtown Toronto on the last Thursday of every single month. Go to for more information and to submit your work to the festival.

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