Interview with Festival Founder J.O. Malone (National Black Film Festival)


In a short time the National Black Film Festival has established themselves as one of the premier film festivals in the country. Educational workshops and panels that give the filmmaker and/actor insight into their chosen field. You want to miss our networking events starting with our opening night mixer and followed by the NBFF All Black Party and 2019 NBFF Awards Show. Join us and your film can be the next projecting on the big screen!


Matthew Toffolo: What is your Film Festival succeeding at doing for filmmakers?

J.O. Malone: In our 1st two years our festival has given filmmakers an crash course into the film industry and a platform to let their stories be told.

2) What would you expect to experience if you attend your upcoming festival?

Giving you this basics. Knowledge into the film world. Screenwriting, directing, acting and amazing info from our diverse panels.

3) What are the qualifications for the selected films?

Lead actor/actress, director, writer, producer must be African American decent. Quality cinematography, sound, acting, writing and directing.

4) Do you think that some films really don’t get a fair shake from film festivals? And if so, why?

It’s important that filmmakers submit to festivals were the organizers and board members understand your culture. We you come from.

5) What motivates you and your team to do this festival?

Giving a platform for African Americans to tell their story for their perspective. Also. Building the Houston film community.

6) How has your FilmFreeway submission process been?

We love FilmFreeway.

7) Where do you see the festival by 2023?

Top 10 festival in the country.

8) What film have you seen the most times in your life?

Do the Right Thing – Spike Lee

9) In one sentence, what makes a great film?

The flow of the story.

10) How is the film scene in your city?

The city of Houston is growing as a film city. As the 4th largest city in the country we have the talent to make an impact in the film world. Our passion is unmatched.

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James Rowlins left his native England for Paris, France, to study French cinema. His passion for visual culture subsequently took him to Los Angeles, where he earned a doctorate at the University of Southern California while learning the ropes of filmmaking. He has published articles on the French New Wave and film noir. After serving as Head of Film Studies at the Singapore University of Technology and Design, he now dedicates himself to the full-time running of Brighton Rocks Film Festival.